I LOVE MY NY WATER – Celebrity Ad Featuring Mark Ruffalo, Ethan Hawke, Zoe Saldana

For Immediate Release: June 8, 2011
Contact:  Ramsay Adams, Executive Director, Catskill Mountainkeeper

Phone:  845-482-5400

ramsay@catskillmountainkeeper.org

Mountainkeeper and a coalition of groups concerned about fracking have released the first in a series of videos featuring celebrities including Mark Ruffalo, Ethan Hawke, Zoe Saldana, Josh Charles, Amy Ryan and Nadia Dajani declaring their love for New York Water.  The campaign was launched with a Huffington Post Blog by Mark Ruffalo which you can read here.

Click here to watch the 1 minute video:

Watch the :30 second spot here
‘Clean Water NOT Dirty Drilling’ – a coalition of organizations working to protect communities and the environment from the dangers of natural gas development – is celebrating the launch of its ‘I Love My New York Water’ campaign with the release of a new ad.

The intention of these videos is to raise awareness on the harmful effects of fracking – a process of natural gas extraction that utilizes high-volume pressure injections of millions of gallons of contaminated water to pump gas from underground shale formations – and its effects on water.
“The consequences of drilling for natural gas are severe and are already being witnessed in states across the nation,” says Catskill Mountainkeeper Executive Director, Ramsay Adams.  “It is imperative for New Yorkers to take a stand to prevent gas companies from mobilizing in our state to utilize the same practices that have devastated the water supplies in other areas, including right next door in Pennsylvania.”

Water from New York State reservoirs provides for over 15 million New Yorkers, and the state houses the largest unfiltered reservoir in the country – sending fresh water to residents in cities from NYC to Philadelphia.

“If hydro-fracking were to get its legs in New York State, the consequences would be hugely far-reaching, and damaging in ways that we can only begin to grasp ” says NRDC Senior Attorney, Kate Sinding.

The coalition hopes these videos bring statewide and national attention to the protection and preservation of water supplies.  “Our water is a precious and irreplaceable resource,” asserts Ulster County Legislator, Susan Zimet and CEO of Zimet Group, Executive Producer of the commercial.  “It’s imperative that we start treating it as such.”

‘Clean Water NOT Dirty Drilling’ was established by Catskill Mountainkeeper, Citizens Campaign for the Environment, Earthjustice, EARTHWORKS, Environmental Advocates of New York, Natural Resources Defense Council, and Riverkeeper.

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