http://www.firsttracksonline.com/index.php?name=News&file=article&sid=4308
Apr 03, 2008 – 05:00 AM
Features – Resorts & Destinations
To survive in today’s winter sports industry often involves signing a kind of Faustian pact in which your operating model needs to include people who had never patronized the mountain before. And the people with the kind of money that supposedly help a mountain’s bottom line expect more than just snow, chairlifts, and a lodge. They want amenities: restaurants, slope-side accommodations, activities for non-skiers, après ski, four-season attractions, etc. The trick is to attract those new visitors without alienating the people who kept you going during the lean times and liked things the way they were.
This is the challenge that Belleayre Mountain, 2.5 hours northwest of New York City, has been wrestling with for the past eight years. Since taking over the reins of Belleayre a decade ago, superintendant Tony Lanza has revived this previously underperforming ski area by concentrating on East Coast fundamentals: snowmaking, grooming, improving uphill capacity, a long-awaited terrain expansion, and this spring, breaking ground on a 24,000-square-foot day lodge. During this time, Lanza has established a reputation as a talented manager. Go through as many ski forum threads as you want, it’s tough to find even one post saying anything remotely critical about the way he maintains Belleayre’s snow and infrastructure. But beyond that, some feel that his most important accomplishment may be less tangible – the fact that he’s developed a resonant marketing storyline that concentrates on what the ski center has to offer, instead of dwelling on what it lacks.
 Belleayre’s sun deck in mid-April. |
So while you won’t find 2,000 vertical feet of steeps or untracked knee-deep powder on a regular basis, what Belleayre provides is something that’s become a rarity in the ski business east or west: a back-to-the-basics vibe unpolluted by “progress.” As you stand along the ridgeline looking out over the rounded, undeveloped mountains of the western Catskills, what you see today isn’t substantially different from 1949, when New York State’s first chairlift was installed. In fact, a recent PowerPoint presentation for the ski area featuring a photo from the late 1940s juxtaposed with a recent shot shows that, in fact, very little appears to have changed over the past 60 years. How many ski areas can you say that about?
After decades of getting the short end of the state largesse stick while Gore and Whiteface in the Adirondacks reaped high-speed lifts, gondolas, and other niceties, this perennially overlooked ski center is taking its first steps to becoming a full-fledged resort. In fact, Belleayre – the same one that used to draw barely 70,000 ski days a year, the same one that was almost closed in the 1980s as a cost-cutting move by then-Governor Cuomo – is being positioned to become the economic engine for Ulster County.
But like most things in life, nothing is simple. So sit back, relax, go to the kitchen and fix yourself a sandwich, because this story has a lot of twists and turns, a fair amount of emotional, legal, and political drama, and it ain’t finished yet. But before we get started with that, let’s take a look at Belleayre’s nuts and bolts.
Terrain
 Click image to open a full-size Belleayre trail map in a new browser window. |
Belleayre is a bit of an odd duck terrain-wise. To arrive at the rustic 53-year-old Overlook Lodge, you drive up to a large parking lot that cuts directly across the middle of the mountain. This feature was created in the 1940s before the arrival of snowmaking to take advantage of the better snow preservation at the top of the hill. Above the parking lot are two fixed-grip chairs that bring you up a little less than 1,000 vertical feet to a flat ridgeline. All of the trails that meander down from the summit start off with a short steep drop and then twist through the trees as blue runouts. Cautious early intermediates can get off mid-station and skip the upper sections, several of which are allowed to develop VW-sized bumps.
By skating in either direction along the ridge, you can access a bunch of prototype tree-lined East Coast trails like Peekamoose, Algonquin, Esopus, Pepacton, and never-groomed Utsayantha. On the western edge is one of the newer trails, Dot Nebel, which started off in 2001 as a narrow rollercoaster ride, but over the past five years was broadened (to its detriment, in my opinion) to become Belleayre’s widest single trail and a principal racing run. Off the high-speed Super Chief Quad, lower-level skiers can turn east to cruise down Roaring Brook, Onondaga, and Horseshoe Pass, while bump-lovers can try Belleayre Run and Tongora with steeper moguls up top and low-angle mounds further down. On either end of the property are winding blues that allow you to glide along slowly and admire the gentle Catskill scenery.
So in a nutshell, Belleayre has a little something for everyone. But some upper-level skiers feel that while it has a “little” of everything, there’s not enough variety, challenge, or consistent pitch to keep their interest. And while there is truth to that criticism, Belleayre’s faithful prefer to look at things in a glass-half-full way. Take the local legend known as “Skid Bump” – who won a free 2007-08 season pass after skiing more days last year than anyone else: a jaw-dropping 109. He explained, “Most trails have two or three lines that change their rating from a black to a blue depending on which you take. Yes, the steeps are short, but with three or four trails left natural, a handful of dedicated bump runs, and four thinned glades, you have a mountain that can rival certain areas in Vermont if you really learn the trails.”
It’s the tree skiing that makes Belleayre a surprisingly good choice after a dump of lake-effect snow. You don’t hear much about it because, with the exception of the marked glades alongside the Super Chief and Tomahawk quads, most of the trees aren’t officially open for skiing. But if you’re in a poaching sort of mood, along the west side of Dot Nebel is a pitch-perfect woods run that practically no one bothers to venture into. In fact, between most of the upper mountain trails you can sniff out short tree shots that provide lots of sweet low-angle powder turns. If you’re feeling more adventurous, traverse uphill to Cathedral Glen – recently voted one of the Top Ten expert glades in the East by Snow East Magazine – for a little bit of Mad River Glen in the Catskills.
Another terrain selling point is Belleayre’s ability to physically separate beginners from advanced skiers. Below the Overlook Lodge are a handful of tree-lined trails with their own dedicated lifts – a perfect place for lower-level riders to do their own thing without knocking heads with more experienced riders. Add to that very reasonable daycare services, inexpensive beginners lessons, lots of day-ticket discounts – including buy-one-get-one-free, a handful of $15 Skier Appreciation Days, and five straight weekdays during its annual Winter Festival at $10 per person – and you’ve got a ski area that earns its family-friendly reputation. Moreover, Gotham-based skiers and boarders can catch a bus from the Port Authority in midtown Manhattan for only $68 per person, which includes your lift ticket. If you consider today’s gas prices and tolls, that’s a deal.
Crowds
Like any ski region, each Catskill area has developed a clearly defined target audience. If you want more amenities, a better park, real food, and mostly intermediate-level trails, you head for Windham. If you want a bare-bones retro experience with a better chance of fresh tracks after a storm, Plattekill’s the call. Those who prefer steeper, more sustained terrain take their business to Hunter.
 Belleayre’s Snowsports Director Don Boyce on the Algonquin trail. |
Belleayre’s old-school feel, cozy, tree-lined trails, and nice selection of bumps have made it the choice for people who want a relaxed day at a ski area that, until recently, flew under everyone’s radar. Moreover, its ability to spread out crowds has always meant that it’s a great option for weekend warriors trying to avoid lift lines. Even on a mid-winter Saturday, you can often ski right onto Lift 7 or the Tomahawk quad. In particular, the trails between those two upper lifts always seem to be relatively deserted. That said, positive word of mouth about Belleayre means that it’s not quite the quasi ghost town it used to be on peak weekend days and holidays, especially in the increasingly cramped day lodges.
Snow
No question, conditions in the Catskills can be, ahem, “challenging.” Depending on the day you go and the weather that just came through, you might get anything from teeth-rattling hardpack and icy moguls to beautiful groomed runs, to a foot or more of powder from lake effect storms that dump most of their load on Belleayre (while ski areas to the east generally get sloppy seconds). But with end-to-end snowmaking and attentive grooming, Belleayre provides what many believe to be the most consistent conditions in the Catskills.
While Belleayre only averages about 150 inches of snow annually, when I had the ability to pick and choose my days last year, it was surprising how many times I brought along my fat skis. Although the 2006-07 season got off to a miserable start everywhere in the northeast, once winter arrived toward the end of January, Belleayre got tagged a bunch of times and had beautiful coverage all the way through the third weekend of April. This season has been all over the map with lots of rain events followed by hard freezes. That said, the on-piste conditions for all but one of my days there were much better than I had any right to expect – a testament to the grooming team’s skills. They certainly weren’t getting much help from Mother Nature.
Highmount
A nice extra for lost ski area fans can be found by scooting skier’s left from the top of the Tomahawk Lift to Deer Run, with its view of Plattekill in the distance. At the 90-degree right-hand turn about two-thirds of the way down – where the sign tells you about the boundary of the ski area – taking a hard left and gliding across 100 yards of trees puts you at the top of long-abandoned Highmount.
 Highmount Friends chairlift. |
Closed since the 1993 season, Highmount is a great place to score lift-accessed runs through a deserted winter playground. With the encroaching raspberry brambles, a dilapidated Borvig double chair (bought in the 1980s from Jiminy Peak), and an old t-bar, about the only thing missing at Highmount are tumbleweeds. While parts of some slopes are tough to negotiate due to thickets and blown down trees, several of the 1,000-vertical-foot trails are still surprisingly skiable with enough coverage. From the bottom, you can hoof it back to the Tomahawk lift (maybe a mile), drive back in a car that you spotted there in advance, or hitch a ride if someone drives by.
Last year’s Valentine’s Day storm – the one that dumped more than two feet of dense pow – was my most recent opportunity to take a few runs down Highmount, and it didn’t disappoint. After veering left at the top of the t-bar, I cruised alongside the old Friends double chair through soft, knee-deep snow. Once I got to the bottom, I checked out the rusting remains of the lift shack, followed by my obligatory stroll around the old lodge and rental shop. Everything was still sitting in its place from the area’s final day of operation in April of 1993: lift passes with photos, rental skis and boots, snow reports, brochures. It’s a creepy feeling, like visiting the ghost of skiing past.
Over the years, every time I snuck over to Highmount, I thought about how great it’d be if Belleayre would just annex the damn thing – mow down the trails, install a fixed-grip lift, throw up some snowmaking guns, and open it up again. After years of being told that it would never happen (mainly because the state didn’t own the property), it looks like this wish now stands a good chance of being fulfilled. But the 78-acre ski area is now part of a much bigger narrative: the Belleayre Resort.
A Ski Area, Not A Resort: For Now
As mentioned earlier, one of the unique things about the Catskills is that even though it’s only a couple of hours away from millions of people in the tri-state area, it’s a region that corporate America seems to have largely forgotten. Like falling down Alice’s rabbit hole, as you drive west on Route 28 between the New York State Thruway and Margaretville, it often feels like you’ve stepped into a time machine to the late ’60s, before chain stores had invaded our lives.
Of course, another way of looking at the situation is that the region has been hurting economically for decades now, and that residents who aren’t sitting on nest eggs earned in the big city find it tough to make a living. As businesses and restaurants sit vacant with for-sale signs and homes fall into disrepair, it’s pretty obvious that this stretch of the Catskills (and much of the entire region, for that matter) needs help. It’s especially painful for older residents who remember a time when the Catskills had a booming tourist and hunting economy with thousands of hotel rooms and an infrastructure to serve all those visitors.
For Belleayre, this lack of commercialization is a double-edged sword. The mellow, non-corporate atmosphere is a big reason that people choose to ski there rather than at a condo-lined resort. But with just a few dozen B&Bs and scattered small hotels providing most of the nearby accommodations, it was obvious that Belleayre would never break out of permanent day-trip mode and contribute to the economy of the region – the main reason the state went into the ski area business in the first place. Transforming Belleayre into a full-service, four-season resort is seen by many as the best way to get the region back on its feet.
Enter Crossroads Ventures, which over the past 10 years has worked to green-light a massive development plan featuring hotels, a golf course, hundreds of lodging units, a conference center, a spa, and a reopened Highmount ski area. After years of back-and-forth between Crossroads, the state government, the Department of Conservation (DEC), environmental watchdogs, New York City watershed regulators, and local activists, in September, former New York governor Spitzer officially announced a pared-down environmentally sensitive development. At the same time, he declared that the state will purchase and preserve 1,200 acres of land in the Ashokan Reservoir watershed.
Crossroads asserts that Belleayre Resort will provide 450 desperately needed full-time permanent jobs, 1,800 construction jobs over an eight- year period, $4 million a year in property and sales taxes, and lots of trickle-down income to secondary businesses. Given the way things have been going for this region, a potential injection of capital like this could be a lifesaver.
 Conflicting opinions. |
But while the ski area has quietly positioned its own long-overdue growth (new lifts, expanded terrain, a 24,000-square-foot day lodge, additional snowmaking) as a “gradual, peaceful, progressive, evolution,” the negotiations between the other players have been anything but peaceful. Large numbers of residents welcome the revised project as a template for intelligent, sustainable growth and an opportunity to kick-start the economy. At the same time, vocal opponents claim that most of the jobs generated by the 663-acre resort would be low-paying and that only the developer would benefit. They also argue that the resort would – and this is an abbreviated list – despoil a well-preserved wilderness area, pollute streams that supply the New York City watershed, clog roads with traffic, and lead to unwanted development on additional properties owned by Crossroads Ventures.
So like most large development plans that have the potential to impact a fair amount of people, not everyone is on the same page. Adding to the brouhaha, with New York State planning to invest an estimated $47 million in taxpayer money to expand and upgrade Belleayre, advocates of privately-owned Windham and Hunter in neighboring Greene County allege that they’re competing on an uneven playing field, claiming they’re forced to pay an array of taxes, insurance premiums, and other operating expenses from which Belleayre Ski Center is exempt. The fact that Belleayre often blows artificial snow late in the season (when Windham and Hunter can’t afford to do the same) and offers less expensive lift tickets is further proof to them that the state is favoring its ski area to the detriment of the privately-owned mountains.
So what’s the deal – is Belleayre drawing on, as chairman of the Greene County Legislature Wayne Speenburgh recently argued, “A bottomless pit of money they don’t have to be accountable for” or is it simply out-marketing neighboring ski areas and providing a more attractive product?
Joe Kelly, chairman of the Coalition to Save Belleayre – an organization that gathered 13,000 signatures in the mid 1980s to stave off the ski area’s demise – is sure it’s door #2, and if you give him 10 minutes, he’ll tell you why. “Belleayre came first,” says Kelly. “It was the state’s investment in a public ski center in the 1950s that led to the development of Hunter and Windham. They owe their very existence to this investment.”
But mention newly-introduced New York Senate Bill # 6835 – which questions the level of state participation in Belleayre’s operation and expansion – and the gloves come off. “With 700,000 skiers between Hunter and Windham,” Kelly scoffs, “the fact that they’re whining about 175,000 ski days at Belleayre shows just how greedy they are.” Responding to Speenburgh’s claims that the state is running its area in a fiscally irresponsible way that harms other counties, Kelly responds, “By offering low-cost tickets on slow midweek days, Belleayre is bringing people to an economically depressed region and making recreation available to state residents who can’t afford a $70 lift ticket – including groups of inner-city kids who’ve never been to a ski mountain in their lives. How is this bad policy?”
Emphasizing that the expansion of Belleayre would help, not hurt, Hunter and Windham, Kelly tartly advised the privately-owned resorts, “Stop blaming diminishing skier visits on Belleayre and get your own house in order. Belleayre’s goal is to promote the entire Catskill region as a destination, not just its own corner. Vermont, Utah, and Colorado have all proven that this approach works.”
At a Crossroads
As details about the expanded ski area continue to be debated, a glimpse of the planned resort may be found about 12 miles east of Belleayre on Route 28. There, the Emerson Resort, a luxury hotel and spa with two restaurants, blends discreetly into the Catskills landscape. It was developed by local entrepreneur Dean Gitter, principal of the same Crossroad Ventures that plans to develop the Belleayre Resort.
The deluxe Inn features 25 luxury suites and all sorts of high-end spa treatments – needless to say, it ain’t a cheap date. Food- and drink-wise, there’s a comfortable bar with a good beer selection and a restaurant specializing in Asian-based cuisine. In a separate building, the atmospheric Catamount Café looks out onto Esopus Creek and has a well-appointed, but laid-back feel that blends in well with the surrounding countryside. Over the last five or six years, I’ve had some excellent meals there.
The Lodge next door has an upscale log cabin feel with somewhat more reasonable prices. I’m neither a hotel critic nor an environmental engineer, but the overall resort appears to be well-run and relatively unobtrusive. As you stroll around the property, employees and management don’t seem to be part of a radical movement to desecrate a rural region or participants in a get-rich-quick scheme at the expense of locals. Several of the employees I spoke to claimed to earn wages that are above average for the region.
One has to wonder if the proposed Belleayre Resort, with the massive oversight of the state, a bunch of environmental groups, and the New York City water authority would have any different aesthetic, economic, and ecological impacts on Ulster County. Or is that like comparing a small apple to a gigantic orange?
Looking Ahead
At the time of writing, the future of the ski area and the planned resort is still being hammered out. Will people accustomed to a mellow “unbranded” ski center in the middle of a wilderness area adjust to a destination resort? Why did the state recently torpedo three miles of planned trails on the Belleayre’s Cathedral Glen section? Can the ski center improve its experience without eliminating what makes it unique? Will the rural character of the region be overwhelmed? Will the local economy benefit? And lastly, why can’t the three ski areas just work together, for chrissakes? Your guess is as good as mine.
 Midstation on Belleayre’s Tomahawk lift evokes a ski area from days gone by. |
While the Hatfield-McCoy drama surrounding the ski center’s eventual expansion continues to boil over, it’s helpful to take a step back and ask why many New Yorkers are passionate about Belleayre, despite it not having the biggest, deepest, steepest, longest, or most expensive anything. For that, you might want to check out the guy at the Tomahawk Lift mid-station. Instead of a bored post-teen with tattoos, lip piercings, and bad skin, you’ll find a cheerful older gent who clearly seems to enjoy his job. If you’ve ever skied there, I’m sure you’ve seen him – he’s been there for years.
I couldn’t tell you his name; all I know is that he blasts classical or opera music from his hut while waving and smiling at people on every single chair that goes by the entire day. He seems to have a great time whether it’s sunny or cloudy, dumping snow or pouring rain, ten below zero or in the low 50s – and his enthusiasm is contagious. Even hard-bitten New Yorkers have been known to smile back at him.
As Belleayre moves into the next phase of its existence – one that regulars are worried might transform the ski area into something they don’t recognize – it would do well by holding onto a guy like this.
Highmount, NY – When you go back to visit your childhood neighborhood or a town where you spent part of your earlier life, things are rarely the same as before. Change or “progress” has occurred. The family-owned dairy that made and sold its ice cream on-premises has been razed and replaced by a Chili’s. The forest where you cut bike trails as a kid (before there were mountain bikes) was bought by a developer and transformed into a subdivision filled with identikit houses. The baseball stadium where you used to watch the hometown team is now named after a supermarket chain, bank, or soft drink. Maybe it’s different for you, but that’s my story and I’m sticking with it.
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August 13, 2010 at 1:21 am
Harvey44
Should be very interesting to see what direction Belleayre takes in the future. Gotta agree that the addition of/connection to Highmount, from a skiers perspective, would be a great thing. Good article.